Real Estate Marketing Performance Highlights

1. Total Reach: 3 Million
2. Total Impressions: 9.3 Million
3. Ad Spend: ₹1.6 Million
4. Revenue Generated: ₹4+ Crore
5. CPM (Cost Per 1,000 Impressions): ₹173.13
   

These figures underscore the effectiveness of our targeted approach, ensuring that every rupee spent was maximized to generate tangible results.

Campaign Strategy

1. 1. Audience Segmentation

   To ensure maximum efficiency, we divided our target audience into multiple segments based on key demographics, behaviors, and interests. This included:

   • High-net-worth individuals (HNIs) actively searching for premium properties.

   • Investors looking for lucrative commercial real estate opportunities.

   • First-time homebuyers seeking affordable luxury.

   • NRI investors interested in Pune’s booming real estate market.

   2. Optimized Ad Copies

   We designed compelling ad creatives tailored to each audience segment. Our creatives included:

   • Eye-catching visuals showcasing premium properties.

   • Engaging video ads highlighting the features and USPs of the projects.

   • High-converting landing pages for high-quality conversions of leads.

   • Persuasive ad copies that resonated with the target audience’s aspirations and needs.

   3. Platform Diversification

   Instead of relying on a single platform, we expanded our campaign across multiple digital channels, including:

   • Facebook & Instagram Ads (for high engagement and lead generation)

   • Google Ads (Search & Display for high-intent users)

   • YouTube Ads (Video campaigns for awareness and brand positioning)

   • LinkedIn Ads (for targeting corporate and commercial property buyers)

   4. A/B Testing

   We continuously tested various ad creatives, headlines, call-to-action (CTA) buttons, and audience segments to determine the most effective combinations. This helped us refine our approach in real time and maximize conversions.

   5. Real-Time Campaign Optimization

   Our team closely monitored the campaign performance through data analytics and real-time tracking. Key optimizations included:

   • Adjusting bid strategies to lower cost-per-click (CPC) and maximize return.

   • Refining audience targeting to focus on high-intent users.

   • Pausing underperforming ads and reallocating budget to the best-performing ones.

Client Success

The client successfully closed multiple deals for their properties across locations, achieving over ₹4 crore in revenue. This success underscores the importance of:

• Precise Targeting: Reaching the right audience at the right time.
• Cost Efficiency: Lowering CPM while maintaining high-quality leads.
• Strategic Ad Spend: Optimizing budget allocation across campaigns.